About Us
Your first sourdough should feel proud, not perfect
Beautiful, honest tools for real beginners. Handmade rattan, zero intimidation, family-table results.
Our Story
From our kitchen to yours
Superbaking began with a simple love for homemade bread. Florian and a small team of passionate home bakers set out to create tools that feel good in the hand, tools made with real materials and traditional craftsmanship, and tools that make sourdough feel less intimidating and a lot more joyful.
Our artisan kits are shaped by real baking experience, and our smart app adds the clarity and confidence that make the process easier to master. Crafted tools plus intelligent guidance. Everything you need to bake better at home.
Our Values
What we stand for
Real Ingredients, Real Hands
Bread should come from love, not a factory line.
Confidence Over Perfection
Messy dough today. Masterpiece tomorrow.
Family First, Always
Because the best loaves are broken together.
Fun Fact! Did You Know?
Crafting a brand logo is a fusion of artistry, strategy, and storytelling. These were our other options before we decided on our final logo.
Our Goals
What drives every loaf we help you bake
Delivering Quality
Consistently produce products of the highest quality, using premium materials and expert craftsmanship that turn your first loaf into a family memory.
Innovation and Creativity
Continuously innovate in our recipes, techniques, and product offerings, staying ahead of baking trends to make artisan bread accessible for busy homes.
Customer Satisfaction
Provide exceptional service, respond to feedback, and foster strong relationships with our customers, because every baker deserves a partner who cares.
Shipping
From our warehouse to your doorstep
We ship worldwide from USA/UK warehouses with care – free on orders over $75/£60, arriving in 3–7 days. Every package includes a surprise recipe card to get you baking right away.
Our Team
The bakers behind your next perfect loaf
