The Simple Loaf
Sourdough at homeFree shipping on orders over $50 · Free BakeSide app with every kit
Baker-made tools & a coach in your pocket.
The best baking tools, designed by bakers — paired with the BakeSide app that guides every loaf like a coach at your side.
4.8★ · 8,000+ reviewsVerified customers
7,000+ bakersBakeSide app
Bake schedule8:00 AM · 1:00 PM · 2:00 PM
Starter analysis5/5 · rise height · bubble density
Bake historyEvery loaf logged, scored and compared
Meet your AI bread coach
An AI bread coach that learns your kitchen. Tap through what BakeSide actually shows you.
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What our bakers reach for
Baker favourites
The tools our community buys first — and gifts second.
Friends of Superbaking
500,000+ happy bakers
4.8★★★★★
Based on 8,000+ reviews
★★★★★
“First loaf came out bakery-good. The starter jar kit made the whole thing foolproof.”— Danielle, Verified Purchase
★★★★★
“The proofing basket set is beautiful and actually well made. Gifted two already.”— Marcus, Verified Purchase
★★★★★
“The app catching my under-proofing was a game changer. Never going back to guessing.”— Priya, Verified Purchase
★★★★★
“Third bake and I finally got an ear. The timing schedule did it, not me.”— Ben, Verified Purchase
★★★★★
“Bought it as a gift, then bought a second one for myself the same week.”— Alina, Verified Purchase
★★★★★
“Solid rattan, proper stitching. It's held up to a loaf a week for a year.”— Tom, Verified Purchase
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Real kitchens, real loaves
Watch bakers make their first loaf
Why us
Built by bakers, for the long haul
Tools that last
Pro-grade materials, not hobby-shop plastic.
A coach in your pocket
The only baking brand that hands you an AI mentor with your kit.
A community, not a checkout
7,000+ bakers in the app, sharing loaves and getting better together.
Free, foreverBeginner?
Beginner?
Pro? Doesn't matter.
Tested recipes and guides from our kitchen — start wherever you are.
We've got your back
The Superbaking Promise
Tools should outlast the loaf. If anything gets in the way of your bake, we make it right — quickly, and without the runaround.
100% Happiness Guarantee
Any problem with your kit, we fix it immediately.
Extended Warranty
Register your kit for extra coverage. We'll repair or replace whatever you need.
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Real human help
Every message is answered by our own baking team — not a bot.
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